Customer Analytics & Insights Platform

Big-company customer intelligence, built for your business

The Customer Intelligence Agency for your whole business. Sales, marketing, and customer success need the same live view of every lead, visitor, buyer, and customer. Your web analytics, email, social, and support desk each hold a piece. We join them into one record in your lakehouse, add third-party data without handing over your customer list, and build the models that predict churn, upsell, and service needs. The largest companies have built these for years. You don't need to spend millions on data engineers and scientists, on top of more tools and software. For a $5–100M business, we build an agent-ready composable customer data platform sized to your needs, not overbuilt, on Databricks or Snowflake, and you own the data.

Example data. The CRM counts 4,212 accounts, billing 3,870 paying customers, and support 5,104 people with tickets. Matched, they become one customer ID: 3,941 customers, one record each with a segment and a lifetime value, served back to the CRM, the live site, and support.
One customer, eight places in a typical online store by our count: online store, website forms, email list, followers, lead list, exports, support desk, billing. Published figures: marketers used 15 data sources in 2022, up from 10 in 2021; 29% of applications are integrated at the average enterprise; 76% of CRM users say less than half of their CRM data is accurate and complete; 48% of companies say connecting customer data across channels is their main challenge.
The problem

Customers tell you what they need. Are you able to listen?

Do you really know your customers? For the last 20 years, we've been surprised how often the answer is "apparently not," especially after we show them what they didn't know: pleasantly surprising opportunities, or segments they didn't know were leaving for a competitor. The strategy shifts first. Then it becomes clear how powerful a complete customer data platform can be: at the point of sale, in the call center, for the AI agent, and for the marketers.

And they need the help. Marketers drew on 15 data sources on average in 2022, up from 10 in 2021 (Salesforce, 6,000 marketing leaders). The average enterprise runs 897 applications, and only 29% of them are integrated (MuleSoft, 2025). 76% of CRM users say less than half of their CRM data is accurate and complete (Validity, 2025). 48% of companies say connecting customer data across channels is their main challenge (Twilio). All of these sources contain signal, but also a lot of noise, especially when they are not combined, on time and in real time.

Every interaction has a history and a timetable, with an intention and a purpose left behind. You probably know more about your customers than you think. We'll build you a platform where you can see it, and take action. A DataMind Diagnostic shows you what is already there.

An agent-ready composable customer data platform on your lakehouse. Live signals, third-party data through a clean room, and your history become one customer record with matching, segments, models, and embeddings, served in place to the live site, support agents, sales research, and the CRM and AI agents.
What we build

One customer table, and the loop that keeps it useful

One complete record per customer, with history, in your lakehouse. CRM, billing, support, and web activity joined under one customer ID. All history, all interactions.

On top of it, segments and lifetime value: which customers stay, which grow, and which deserve the next offer. Private data masked, and all compliance requirements built in from the ground up.

Models are trained. AI agents are informed. Real-time pricing and discounts are optimized. Service history is summarized and upsells are recommended, all from the same data. You own the data, not your tool or workflow vendors: they are your customers.

The Complete System

Connect

01

After a Diagnostic and a reference architecture, managed connectors land CRM, billing, support, and web data, unchanged.

Secure

02

A clean data room for data from partners and data suppliers, with compliance and privacy built in.

Match

03

Data model and architecture. Match exact rules first, then machine-score matches your team can read and reverse.

Model

04

Segments, lifetime value, and recommendations, tested and continually recalibrated.

Activate

05

Segments and scores synced to live site, CRM and support, AI agent ready.

By industry

Questions it answers

Real estate

Lead sources

Which listing sources brought in tenants who stayed?

SaaS

Expansion

Which accounts expanded, and what brought them in?

Payments

Merchants

Which merchants hold several accounts under one owner?

Hospitality

Direct bookings

Which past guests booked direct, and who deserves an offer?

Telecom

Households

Which subscribers share one household across broadband and mobile?

Ed tech

Renewals

Which districts use the seats they paid for?

Gov-tech

Agencies

Which agencies run more than one of your products?

Any sector

Retention

Which customers are about to leave, and which deserve the next offer?

Why DataMind

Proof you can check

We've been building customer data analytics platforms for more than 20 years. Banking, e-commerce, call center and online sales, technology, telecom, and education solutions. The work is led by a Databricks Certified Data Engineer Professional. Winner of the 2014 Marketing Impact Award for building a consumer analytics platform across Microsoft products and services: Windows PCs, Xbox, Office, and online services, augmented with Experian Mosaic and internal segmentation and product usage statistics.

On the business side: twelve years at Microsoft, lead data scientist to the CSO and CFO. Senior data leader in telecom and ed-tech. MBA, Economics, Entrepreneurship and Technology. MS, Data Science. We've worked in e-commerce, banking, ed tech, and telecom, and across nearly every kind of data provider, platform, and use case.

We build it, powered by AI with our network of experts: senior engineers, data scientists and security partners we have worked with for years, brought in as needed.

Bring one customer question.

In a free discovery session we look at your customer data together and name the first list worth fixing. Want a fixed-scope first look? The DataMind Diagnostic measures your customer data and costs out the platform before you commit.